10 Official Roblox Games Surprisingly Made By Actual Companies

To many, Roblox is a gaming platform mainly populated by children. To some companies, however, Roblox is an opportunity to reach a young audience in the space where they hang out the most, within the “metaverse.” In recent years, companies have started investing in this future generation of spenders and building their brands from within the gaming platform.

Some names on Roblox make sense, like the adorable and successful My Hello Kitty Cafe and Gamefam’s well-made Sonic Speed Simulator, both of which are officially licensed games. Other brands appearing on Roblox are more surprising, offering experiences to the kids playing Roblox that introduce them to luxury clothing and cosmetic brands, potential future career choices, and even cars. Ironically, most of these games don’t catch on with the kids on Roblox, but their very existence as official company-sponsored experiences is certainly surprising.

20 Chipotle Burrito Builder

Trains Future Chipotle Workers

Chipotle could have done anything with its virtual Roblox experience, but the company decided to go the realistic route. In Chipotle Burrito Builder, players are taken to the first ever Chiptole location, opened in 1993, where they must use their skills to “build and roll burritos like a true Chipotle crew member.“

Visitors can don a Chipotle uniform and step behind the counter to roll burritos for customers, earn a wage in the form of Burrito Bucks, and deliver orders around town for an additional reward in what is technically a Roblox RPG. Burrito Bucks can be used to unlock exclusive free virtual items, though some swag is also available for purchase. The result is less of a fun game and more like a virtual training ground for future Chipotle workers.

19 Fenty Beauty Experience by Fenty

Has Real-World Roblox Collaboration Items

The Fenty Beauty Experience recognized that the virtual world has no limits and came out with a lush and vibrant experience that’s larger than life, literally. The game places players in a world with massive beauty products and beautiful vegetation and environmental details for a surprisingly immersive experience. Potential visitors can get a glimpse in the trailer, posted by the official Fenty Beauty By Rihanna channel on YouTube.

This is the second time that Fenty has launched the experience, and the new version is improved with plenty of locations and activities to explore. The aim, of course, is to create brand awareness among the younger generation. The beauty brand has even launched a real-world line of beauty products in partnership with Roblox, created and voted on by the community and still available for purchase.

18 Circus Tycoon Cirque Du Soleil

Lets Players Put On Their Own Circus Shows

Out of all the big names in the real world, Cirque du Soleil is one of the most unexpected to find on Roblox. The huge circus company brings the big top to the virtual world in Circus Tycoon,based on the circus’ newest show, ECHO. Upon closer inspection, joining Roblox makes a bit more sense, as ECHO is intended to be a story inspired by the hope, empathy, and optimism of the younger generation.

A trailer posted by Cirque du Soleil on YouTube shows off what the game has to offer. Circus Tycoon works like many other games of the tycoon genre on Roblox, allowing players to build their own circus big top from the ground up, managing the space, hiring performers, and playing minigames. The experience also does its best to bring some of the wonder of a real show to the virtual world through spectacular performances.

17 IKEA: The Co-Worker

Behind The Scenes Virtual IKEA Management Trainer

IKEA’s experience on Roblox is called The Co-Worker and, as the name suggests, that’s exactly what it focuses on. Players are placed in a virtual IKEA store and shown “how careers are done differently at IKEA.” The game acts as a virtual preview of what working at a real IKEA would be like, having players help customers, prepare the showroom, cook and serve Swedish meatballs, decorate the set pieces, and manage a team of workers. All these tasks earn EXP and help players to level up and progress up the ranks through promotions.

When the game was first gearing up for launch in June 2024, the store even offered several paid positions within the virtual store (for players ages 18 and up). Unfortunately, even the promise of real cash wasn’t enough to draw a big audience. The game is currently sitting at a paltry 17K likes, a mere fraction of the 1M likes of 3008, the other (unofficial) IKEA-themed game on Roblox where players build bases and try to hide from the corrupted workers at a (legally distinct) “unusually large furniture store.“

16 Gucci Town

Recreates Milan’s Historic Brera District

Roblox isn’t exactly known for its luxury brand awareness, but that didn’t stop Gucci from expanding its luxury brand footprint into the virtual children’s game platform. It does so in its usual classy way, and Gucci Town is designed to be a communal space and educational experience – not quite the same as the wildly popular Dress to Impress.

Gucci Town is centered around a traditional Italian piazza, where players can gather, hang out, and “express themselves.” Surrounding this piazza are several stations based around the House’s historic Brera district of Milan, which are intended to teach visitors about the heritage and mission of the Gucci brand. And, of course, visitors can buy virtual Gucci items to deck out their avatars.

15 NHL Blast

PvP And Play-By-Play Virtual Hockey

Hockey arrives in Roblox with NHL Blast, an officially sponsored experience from the hockey giant. The experience is meant to give young fans a space to hang out and, of course, play hockey. The game pits teams of five players against each other in virtual matches for in-game points that can be redeemed for virtual collectible hockey cards.

The game is part of the NHL STREETS initiative, which is meant to bring the experience of hockey to kids everywhere, no ice required. Fans of watching real-world hockey games are also in for a special treat, as NHL Blast recreates iconic hockey matches within the digital Roblox world.

14 Spotify Island

Make, Perform, And Listen To Music

Roblox has hosted plenty of virtual concerts in recent years, so perhaps Spotify making the move to the platform is not as surprising as some of the other companies on this list. The bright and colorful Spotify Island is a place where players can listen to music or even make their own through Soundtrap.

The experience has plenty of quests to keep players engaged, but its main two draws are the musical Easter eggs, giving nods to various artists hidden around the virtual world, and the fact that artists sometimes make an appearance in the game. Players can connect to their Spotify accounts and stream music in-game, and there’s even an official Spotify Island playlist over on Spotify, featuring artists like Imagine Dragons and Boy With Uke.

13 Various Pop Stars

Musical Experiences From Different Artists

While many musical artists have graced Roblox with their presence in some form or other, some have taken it a step further and created dedicated Roblox experiences. The virtual worlds serve as hangout spots for fans and a way to connect with and reach out to new audiences.

Some artists that can be found in their own official Roblox worlds are the KPop stars TWICE in TWICE Square, Nicki Minaj in Gag City, and Olivia Rodrigo in Olivia’s Place, to name just a few. Most musical artist experiences offer fans a way to learn more about the artists and interact with their music and brand. Many also include minigames, activities, and free and paid avatar accessories like clothes and emotes (like the immensely popular TWICE emotes that are based on iconic dance moves).

12 Vans World

An “Off The Wall” Skate Park

In keeping with brand identity and tradition, Vans World is a virtual hangout that doubles as a huge skate park. Players are invited to hang out, learn about the “House of Vans,” and, of course, pull off some awesome tricks in the park. The experience lets players do challenges and customize their shoes and skateboards as they take on skate parks located in virtual versions of France, Los Angeles, and Tokyo.

The game has several other attractions, including a skating and BMX downhill race and the chance to “hang out with iconic pro skater Lizzie Armanto.” The experience even made it possible to get a preview of the brand new Mixxa shoe in Roblox before it was released in real life. A trailer can be seen on Vans‘ YouTube channel.

11 Hyundai Mobility Adventure

A Glimpse Of “Mobility Future”

One of the most unlikely companies to ever grace the digital space of Roblox is found in the Hyundai Mobility Adventure, created by none other than the car company, Hyundai. Rather than simply bringing existing vehicles into Roblox, Hyundai used the opportunity to explore what the future of transportation and vehicles might look like.

Roblox players can test drive real and conceptual vehicles like the hydrogen-powered N Vision 74 and complete quests meant to introduce the younger generation to sustainable and eco-friendly living. The experience also has several minigames to play and themed locations to explore, all presented with a strong emphasis on looking at a sustainable and eco-friendly future of transportation (powered, naturally, by Hyundai).

Source: Roblox (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16), Fenty Beauty By Rihanna/YouTube, Cirque du Soleil/YouTube, Spotify, Vans/YouTube

To many, Roblox is a gaming platform mainly populated by children. To some companies, however, Roblox is an opportunity to reach a young audience in the space where they hang out the most, within the “metaverse.” In recent years, companies have started investing in this future generation of spenders and building their brands from within the gaming platform.

Some names on Roblox make sense, like the adorable and successful My Hello Kitty Cafe and Gamefam’s well-made Sonic Speed Simulator, both of which are officially licensed games. Other brands appearing on Roblox are more surprising, offering experiences to the kids playing Roblox that introduce them to luxury clothing and cosmetic brands, potential future career choices, and even cars. Ironically, most of these games don’t catch on with the kids on Roblox, but their very existence as official company-sponsored experiences is certainly surprising.

10 Chipotle Burrito Builder

Trains Future Chipotle Workers

Chipotle could have done anything with its virtual Roblox experience, but the company decided to go the realistic route. In Chipotle Burrito Builder, players are taken to the first ever 1993 Chipotle location, where they must use their skills to “build and roll burritos like a true Chipotle crew member.“

Visitors can don a Chipotle uniform and step behind the counter to roll burritos for customers, earn a wage in the form of Burrito Bucks, and deliver orders around town for an additional reward. Burrito Bucks can be used to unlock exclusive free virtual items, though some swag is also available for purchase. The result is less of a fun game and more like a virtual training ground for future Chipotle workers.

9 Fenty Beauty Experience by Fenty

Has Real-World Roblox Collaboration Items

The Fenty Beauty Experience recognized that the virtual world has no limits and came out with a lush and vibrant experience that’s larger than life, literally. The game places players into a world with massive beauty products and beautiful vegetation and environmental details for a surprisingly immersive experience. Potential visitors can get a glimpse in the trailer, posted on the official Fenty Beauty By Rihanna channel on YouTube.

This is the second time that Fenty has launched the experience, and the new version is a new and improved version with plenty of locations and activities to explore. The aim, of course, is to create brand awareness among the younger generation. The beauty brand has even launched a real-world line of beauty products in partnership with Roblox, created and voted on by the community and still available for purchase.

8 Circus Tycoon Cirque du Soleil

Lets Players Put On Their Own Circus Shows

Out of all the big names in the real world, Cirque du Soleil is one the most unexpected to find on Roblox. The huge circus company brings the big top to the virtual world in Circus Tycoon,based on the circus’ newest show, ECHO. Upon closer inspection, joining Roblox makes a bit more sense, as ECHO is intended to be a story inspired by the hope, empathy, and optimism of the younger generation.

A trailer posted to Cirque du Soleil on YouTube shows off what the game has to offer. Circus Tycoon works like many other games of the tycoon genre on Roblox, allowing players to build their own circus big top from the ground up, managing the space, hiring performers, and playing minigames. The experience also does its best to bring some of the wonder of a real show to the virtual world through spectacular performances.

7 IKEA: The Co-Worker

Behind The Scenes Virtual IKEA Management Trainer

IKEA’s experience on Roblox is called The Co-Worker and, as the name suggests, that’s exactly what it focuses on. Players are placed into a virtual IKEAstore and shown “how careers are done differently at IKEA.” The game acts as a virtual preview of what working at a real IKEA would be like, having players help customers, prepare the Showroom, cook and serve Swedish meatballs, decorate the setpieces, manage a team of workers. All these tasks earn EXP and helps players to level up and progress up the ranks through promotions.

When the game was first gearing up for launch in June 2024, the store even offered several paid positions within the virtual store (for players ages 18 and up). Unfortunately, even the draw of real cash wasn’t enough to draw a big audience. The game is currently sitting at a paltry 17K likes, a mere fraction of the 1M likes of 3008, the other (unofficial) IKEA-themed game on Roblox where players build bases and try to hide from the corrupted workers at a (legally distinct) “unusually large furniture store.“

6 Gucci Town

Recreates Milan’s Historic Brera District

Roblox isn’t exactly known for its luxury brand awareness, but that didn’t stop Gucci from expanding its luxury brand footprint into the virtual children’s game platform. It does so in its usual classy way, and Gucci Town is designed to be a communal space and educational experience.

Gucci Town is centered around a traditional Italian piazza, where players can gather, hang out, and “express themselves.” Surrounding this piazza are several stations based around the House’s historic Brera district of Milan, which are intended to teach visitors about the heritage and mission of the Gucci brand. And, of course, visitors can buy virtual Gucci items to deck out their avatars.

5 NHL Blast

Person Vs Person And Play By Play Virtual Hockey

Hockey arrives on Roblox with NHL Blast, an officially sponsored experience from the hockey giant. The experience is meant to give young fans a space to hang out and, of course, play hockey. The game pits teams of five players against each other in virtual matches for in-game points that can be redeemed for virtual collectible hokey cards.

The game is part of the NHL STREETS initiative, which is meant to bring the experience of hockey to kids everywhere, no ice required. Fans of watching real-world hockey games are also in for a special treat, as NHL Blast recreates iconic hockey matches within the digital Roblox world.

4 Spotify Island

Make, Perform, And Listen To Music

Roblox has hosted plenty of virtual concerts in recent years, so perhaps Spotify making the move to the platform is not as surprising as some of the other companies on this list. The bright and colorful Spotify Island is a place where players can listen to music or even make their own through Soundtrap.

The experience has plenty of quests to keep players engaged, but its main two draws are the musical Easter eggs, giving nods to various artists hidden around the virtual world, and the fact that artists sometimes make an appearance in the game. Players can connect to their Spotify accounts and stream music in-game, and there’s even an official Spotify Island playlist over on Spotify, featuring artists like Imagine Dragons and Boy With Uke.

3 Various Pop Stars

Musical Experiences From Different Artists

While many musical artists have graced Roblox with their presence in some form or other, some took it a step further and created dedicated Roblox experiences. The virtual worlds serve as hangout spots for fans and a way to connect with and reach out to new audiences.

Some artists that can be found in their own official Roblox worlds are the KPop stars TWICE in TWICE Square, Nicki Minaj in Gag City, and Olivia Rodrigo in Olivia’s Place, to name just a few. Most musical artist experiences offer fans a way to learn more about the artists and interact with their music and brand. Many also include minigames, activities, and free and paid avatar accessories like clothes and emotes (like the immensely popular TWICE emotes that are based on iconic dance moves.

2 Vans World

An “Off The Wall” Skate Park

In keeping with brand identity and tradition, Vans World is a virtual hangout that doubles as a huge skate park. Players are invited to hang out, learn about the “House of Vans,” and, of course, pull off some awesome skate moves in the park. The experience lets players do challenges and customize their shoes and skateboards as they take on skate parks located in virtual versions of France, Los Angeles, and Tokyo.

The game has several other attractions, including a skating and BMX downhill race and the chance to “hang out with iconic pro skater Lizzie Armanto.” The experience even made it possible to get a preview of the brand new Mixxa shoe in Roblox before it was released in real life. A trailer can be seen on The Gang Gaming’s YouTube channel.

1 Hyundai Mobility Adventure

A Glimpse Of “Mobility Future”

One of the most unlikely companies to ever grace the digital space of Roblox is found in the Hyundai Mobility Adventure, created by none other than the car company, Hyundai. Rather than simply bringing existing vehicles into Roblox, Hyundai used the opportunity to explore what the future of transportation and vehicles might look like.

Players can test drive real and conceptual vehicles like the hydrogen-powered N Vision 74 and complete quests meant to introduce the younger generation to sustainable and eco-friendly living. The experience also has several minigames to play and themed locations to explore, all presented with a strong emphasis of looking at a sustainable and eco-friendly future of transportation (powered, naturally, by Hyundai).

Source: Roblox (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16), Fenty Beauty By Rihanna/YouTube, Cirque du Soleil/YouTube, Spotify, The Gang Gaming/YouTube